Avatar

Isa Al-Moawda

Isa is a contributor, marketing & branding specialist, and a consultant.

24 Articles Published | Follow:
When Coca Cola was about to End

Coca Cola’s legendary existence could have surrendered to other soft drink companies, simply because of…

The Magic Flute of Influencers!

If you ever thought of using social media influencers as a way to market your…

The Treasure Hunt

Life is full of undiscovered needs. Once you identify and fulfill those needs, you can…

Escape from Adland

Today’s advertising landscape is dull and not as attractive as it used to be. But…

Brands with Multiple Personality Disorder

Does your brand make sense? Is it unified, cohesive, and coherent? If not, read on…

Compete or Complete?

The marketplace is a battlefield, and you have two choices: to either compete with the…

What Killed the Right Brain?

Creativity in business isn’t dead, though it may often seem that way. Instead, it’s a…

Your Business Protection Plan – 5 Proven methods

Even if you’re in the market and making a profit, new competitors can disrupt your…

Branding That Makes Sense

People remember businesses that actually serve their needs, not companies that make huge amounts of…

When Looking at the Bright Side Gets You in Trouble

Trying to save your business? Here’s how your clients can tell you more about it…