Isa Al-Moawda

Isa is a contributor, marketing & branding specialist, and a consultant.

22 Articles Published | Follow:
Advertising: Know your Options!

Confronted with a maze of advertising options? Here’s a quick, savvy, Bahrain-specific guide to sorting…

Good Brand, Bad Brand

Revealing facts behind what makes a good brand even if it looked bad, Or makes…

Copy Baste, Copy Baste Marketing

There is an alternative to all that effort people put in doing what everyone else…

Be Millennial-Ready (Part 2)

The millennials have high expectations and are critical about what we call marketing. Here’s what…

The millennials think the world revolves around them, What if it does though?

The New Generation are Coming If you had internet during your childhood then you’re a…

Being a market leader is not ENOUGH!

To be a market leader is the second-best thing in business, but what is better…

Product Quality is Not Enough!

We all believe in quality. We buy the best things our money can afford and…

What to Do When Choosing a Brand Name

I wish it was that simple. A brand name like Coca Cola was positioned and…

Vimto: A Drink That Dominates the Iftar Table!

We can all agree that a refreshing drink is a must after a long hot…

GET Branded – Your name and logo is NOT your brand !

You are an entrepreneur with an amazing and original idea. You did your homework and…