We live in the 21st century where everything new happens with every blink. Ten years ago, you wouldn’t be reading this through your smartphone, lots of technological advancements happen with every second that passes by. This is why Mitch Joel wrote the book “Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.” Mitch Joel is a journalist and president of a digital marketing agency called Twist Image, and a president and a founding partner of Distort Entertainment. He published the book in 2013, and it covers five technology and marketing trends every entrepreneur and business leader should embrace. His books talks about the reasons why businesses need to reboot and change their business models in order to sustain themselves and stay alive in this digital century.

His title in computer terms is pretty self-explanatory: it’s the process of rebooting your computer to start up again, which Joel believes that every business should do and that those who can’t get out of their static zone and reboot won’t be able to make it. He says that businesses are faced with constant transformations, “the fallout is going to be very bleak for many businesses. With that comes massive opportunity for the companies and individuals who are brave enough to see this as a once-in-a-lifetime chance to do something amazing with their lives.”

Joel’s book focuses both on rebooting the business and rebooting oneself. He reckons that one should focus on finding the company’s true passion and to make something out of it, while touching on the challenges and opportunities that businesses usually face. On the other hand, “Rebooting Yourself”, is where Joel outlines 7 attitudes a person should embrace in order to adapt.

This book is a must read for every prospective entrepreneur and already established business leaders as it provides them thought provoking ideas and pieces of advice that one needs while developing and expanding their business. Nothing is static within this world, if you can’t keep up with the digital advancements, your business can soon die out. For it to stay alive, you need to reboot.

This book costs about 5 B in hardcover and 3.4 in paperback, and is available on Amazon and the Book Depository.


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