Dubai’s JustMop Expanding in the Gulf

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When Ali Cagatay Ozcan brought his family to Dubai, he wanted to find the best maid to help his wife in her daily routines. He used the services of six cleaning ladies and liked the work of the last one only. When he called the cleaning company to ask for her details, they were not able to find them again. To Ozcan, it meant that people in Dubai were not able to find high-level cleaning service providers.
That is how the idea of Justmop was born. Ozcan talked to his long-time partner Kerem Kuyucu, who along with him founded Rocket Internet Turkey. They also worked together on Foodonclick.com.

They established Justmop marketplace in 2015 as a self-funded startup. It operates in Dubai, Abu Dhabi, and Sharjah. The platform includes 150 cleaning services companies. It also features an artificial intelligence software to keep track of the customers’ feedback and reviews. Ozcan and his partners conduct face to face interviews with all the cleaners. They provide them with an onboard training to ensure high working standards.

In addition to that, Ozcan also provides the cleaning companies with general stats and an overview of the daily operations in real-time. It allows them to schedule the appointments, manage clients’ requests, and do the accounting.

When a customer wants to book a maid, he/she can see the available time slots and the available cleaners. The system allows cash or credit card payments through a mobile app. Ozcan added that the company marks 20% growth every month because of its tech advantage.
The cleaning companies do not offer services on Friday, but Justmop does the weekends too. Up to now, the company recorded over 150,000 cleanings with an average time of 3.5 hours each.

Ozcan said he was planning to sign an agreement with an insurance company shortly. He wanted to make sure that if something happened while the maid is working, it would be covered by the insurer. There would not be an additional premium on it, added Ozcan.
Talking about seed investments and revenues, Ozcan commented:

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We are finalizing our second round — Series A — of investment, which includes current investors and two more parties, of more than $1 million. We have made over $6 million in total gross revenue so far.

The company is planning to expand its services to Bahrain, Saudi Arabia, and Kuwait. It is currently conducting the due diligence.

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