On February 5 2017, the Dubai Lynx is ready to take place from March 5 to March 7, with the headline speakers and the full jury list announced. Eric Salama, chairman and CEO of WPP research unit Kantar, will discuss the possibilities and limits of using data for creative purposes, through the framework of the recent US presidential elections.
Also addressing the use of data and metrics will be Ahmed Al Sahhaf, general manager of marketing communications at Saudi Telecom Company, Nicole Yershon, the founder of Nicole Yershon: Innovation People, and Neil Stevenson, executive portfolio director at IDEO.
The full jury line-up includes 10 juries with 57 international judges. Jury presidents include Matthew Eastwood, worldwide chief creative officer of J. Walter Thompson Global, who will be heading the film, print, radio, print and outdoor craft, and direct jury, and Rob Dougal, co-president and chief creative officer of McCann London, who will chair the promo and activation, outdoor, interactive and mobile jury.
To join the Dubai Lynx program and for further information, visit http://campaignme.com/2017/02/05/112157/dubai-lynx-announces-speakers-jury-line/