Bahrain Car Parks Company (trading symbol: CPARK) announces the launch of its Mobile Payment Portal for use at its flagship mixed-use multi-storey building “the Terminal” in partnership with BenefitPay and Scheidt & Bachmann, the German leader in smart parking solutions.
A first of its kind in Bahrain, the advanced contactless parking payment system creates a stress-free parking experience for customers visiting the Terminal in the busiest area of Block 338 in Adliya, a major cultural and dining destination in Bahrain. Partnering with BenefitPay allows contactless payment where consumers can transact seamlessly without the use of cash or cards, completely electronically, securely, and immediately.
The Mobile Payment Portal is a key component of the digital transformation strategy of Bahrain Car Parks Company and this launch is the first step towards the digitization of parking locations managed and operated by the company. To enhance the Mobile Payment Portal, a complementing mobile app will be launched soon that will enable customers to view and book available parking slots in advance, in addition to add-on services such as valet parking and car wash.
Commenting on the launch, the Chairman of Bahrain Car Parks Company, Amin Alarrayed, said: “Bahrain Car Parks Company remains committed to its values which aim to increase customer satisfaction, provide premier quality products and services, and manage car parks with utmost concern for safety, security and care for the environment. The launch of the Mobile Payment Portal in collaboration with BenefitPay and Scheidt & Bachmann at our flagship property, the Terminal, is the perfect example of our dedication to serve the community better while building long-term strategic partnerships. It is a milestone that we are very pleased to achieve and we look forward to rolling over the service to other parking locations in the near future.”
The CEO of Bahrain Car Parks Company, Tariq Aljowder, also commented on the launch, saying: “The Mobile Payment Portal is one of a series of initiatives we’re introducing in 2021 as part of the five-year digital transformation strategy. Our goal is to take the customer experience to new levels where the parking journey not only becomes seamless but also integrated with other add-on services, making our customers’ everyday lives easier at a one-stop-shop in our car parks. We will continue developing and upgrading our parking systems, and growing the number of parking spaces under our management, with the aim of becoming the leading and preferred mobility partner in Bahrain and the GCC.’
For his part, Abdulwahed AlJanahi, Benefit’s Chief Executive said: “Our partnership with Bahrain Car Parks Company reflects our underlying commitment to provide innovative and seamless solutions, and strengthen customer experiences in the Kingdom. Through these solid partnerships, we are able to provide efficient services and continuously explore ways to provide new options especially in areas where there is a growing demand for safe and reliable digital payments. We have a shared vision to achieve digital transformation in crucial sectors and segments in Bahrain and these alliances further accelerate those efforts.”
Established in October 1981, Bahrain Car Park Company B.S.C., is a public company that has been listed on the Bahrain Bourse since March 2006. The Company operates in the commercial and professional services sector and specializes in parking management and property leasing.