Anghami, the leading on-demand music platform in the MENA region and its exclusive media representative DMS – the digital arm of Choueiri Group, celebrate World Music Day with top brands and agencies in the UAE, Saudi Arabia, Egypt, and Lebanon. For the first time in MENA, Anghami is rolling out concerts, representing local artists to perform at agencies’ offices around the region.
The platform provides advertising partners a valuable tool to create and place customized and inspiring music in ways that resonate with a wide range of cultures. The universal appeal and power of music make it an influential instrument for brands to create songs that trigger memories of messages, experiences and other moments. Music becomes a powerful way of connecting people together.
Elie Abou Saleh, VP at Anghami, says: “At Anghami, we believe songs are the new form of storytelling and we are offering our studio services to help brands create and celebrate lyrics, tunes and soulful melodies that bring the world closer. The platform becomes a channel for our partners to connect with their audience through the love for music. Incorporating music can deliver an emotional connection with consumers and has the ability to create a relationship with the brand.”
Ahmad Haidar, MD Dentsu Aegis Network, Saudi Arabia added: “The consumption of music in the Kingdom is growing exponentially, driven by a vast young generation and better accessibility, be it through online streaming, traditional radio channels or live concerts and events. Brands and agencies who understand the value of this evolution and craft the right partnership with major platforms to disrupt will lead in this “music economy”.
Ibrahim Zantout, Associate Director – PepsiCo – OMD said: “We can’t deny the role music plays in people’s lives and Anghami is an essential platform for brands to leverage and evoke this specific passion point, especially in the Arab world. It gives brands a voice that sets a mood to deliver on specific objectives, whether its equity, brand awareness or connection.”