Here are the secrets to ultimate success that Branson shares in one of his most popular books “Screw It, Let’s Do It: Lessons in Life and Business”:

Saying “Yes!” is Fun!

Throughout his career, Branson claims to have said “Yes” more than he has said “No.” That’s because he believes in pushing himself beyond conventional wisdom.

Dream Big!

Branson dropped out of school and sold records. Now he owns a spaceship for tourists and a deep sea vessel that can reach the lowest depths of the ocean. That’s dreaming big.

It’s Fun to Have Fun

One of the most popular images of Richard Branson is of him waterskiing with a nude woman on his back. Life is too short to be unhappy. Branson says, “When it’s not fun, move on.”

Take Calculated Risks

“Be bold. Don’t Gamble.” That’s Branson’s advice. His point is that you must never be afraid to say yes. Just make sure you do your due diligence.

Live in the Moment

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Every moment is precious. Branson believes that even when you are working long hours, you must find time to enjoy your work and your life.

Always Give Respect

Branson learned the lesson of always giving respect when he met with a group of Japanese businessmen in the early 80s. He showed up to the meeting in jeans and a shaggy sweater. Still, they treated him with traditional politeness and respect. He never forgot that lesson.

Continue to Give Back

The true meaning of life is to help others. When you experience success, share it with those in need. Giving back makes the world a better place to live for everyone.

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