If you feel like your business has run out of ways to market itself, think again. Just like social media, email marketing and advertising, business blogs is a marketing channel ripe for the picking. Underutilized but with potential, you can drive some serious traffic to your business blog. Traffic to your blog can lead into conversations and ultimately, sales.
Your blog is an extremely valuable asset, and if used correctly, can really take the visibility of your business to the next level.
A blog makes it easier for search engines to find you. For customers who know your business, it’ll be easy to locate your website. However, for customers who don’t, locating your business through your blog will have a higher probability.
For each blog post, you have a new page on your website, all neatly organized under your website, and that’s one more chance to be found by search engines. Every time you post a new blog post on your website, you have a new web page on your website, and it’s all housed under your blog so your website doesn’t get cluttered with pages here, there, and everywhere.
“A blog makes it easier for search engines to find you. For customers who know your business, it’ll be easy to locate your website.
Imagine this: you spend an hour writing a blog post. You get 20 views, and only one lead. Miniscule, for now—but fast-forward weeks or years, and you will continue to rack up views, potentially leading to more traffic and sales.
So, what will you actually blog about? And who are you addressing?
The first thing to do is research your audience. Who are you writing for? What do they like? What are they interested in? The content you create needs to be relevant to your readers. Irrelevant content translates into lost opportunities—and you don’t want that.
Next, set the purpose of your business blog. Is it to offer information about your products? Is it to allow prospective customers to know your business better, and eventually establish a relationship? Write a series of posts that enunciate your brand identity: the products you offer, the customer segment you serve, and the latest offers you have in store.
How often will you be posting? Set a standard, and stick to it. Like content, consistency is king.
Introduce offers that only subscribers to your blog can benefit from. Even better, introduce an offer limited to a certain time . This will have people dropping in more frequently in hopes of catching that sale.
Make sure your blog visitors can opt in and receive your blog updates. This way, you can capture your leads and utilize them for direct marketing. The database you’re about to build will become your most important asset.
“How often will you be posting? Set a standard, and stick to it. Like content, consistency is king.
Optimize each blog post so it can easily be found on search engines. When publishing, use the right mix of keywords (do some research to find out what’s trending), but don’t go overboard and end up looking spammy. You want to appear in search results, but you also want to be clicked on, not scrolled over.
Finally, measure the success of your business blog. You need to come up with measurements and statistics about what’s working and what’s not. These metrics can help you reassess topics to focus on and topics to drop. Your blog will be spot-on!
Write your blog, and double your business’s online presence—starting now.
words. Put videos to work, and let them help you deliver your message in a manner that is both flawless and polished. Your business deserves it.
