Zain Bahrain and Bahrain Authority for Culture & Antiquities sponsor ‘Fusion’

Press Release.

Zain Bahrain, a telecommunications industry innovator in the Kingdom, announced the sponsorship of ‘Fusion’, a joint poetry and artistic exhibition under the patronage of the Culture Directorate, carried out by noteworthy artist, Areej Rajab and Poet En. Bader Al Ruwaihi. Zain Bahrain, as a title sponsor of the exhibition aims to support art and creativity and encourage artists, especially Bahraini youth in the Kingdom, by sponsoring the exhibition. 

An opening ceremony was held on 10th of November, post which the exhibition has been open to the public from 11th – 24th November from 9.00 am till 8.00 pm at the Bahrain Arts Centre. Bringing contemporary art and poetry into dialogue, the exhibition will showcase a minimum of 15 artworks on canvas along with a collection of poems to be launched in collaboration with art. The exhibition is focused on the main theme of the harmonious talk of art, the ‘Rose’ or the ‘Flower’, chosen as the main abstract subject. 

Stemming from Zain Bahrain’s corporate social responsibility program, sponsorships of this ilk affirm the company’s commitment to support the role of art, promoting of Bahraini artists and poets, and enhancing dialogue among art and literary enthusiasts that highlight Bahrain’s rich art and culture scene. Zain Bahrain intends to attract a broad and diverse audience to the exhibition and has invited creative talent attending to paint, write, perform, read, or present in visual form an original work of poetry in response to the common artwork adding some transparent philosophical reflections for the receiver to interpret.

As the title sponsor of the exhibition, Sheikh Abdulla bin Khalid Al Khalifa, Director, Communications & Investor Relations at Zain Bahrain said, “Zain Bahrain continuously supports and plays a prominent role in initiatives that promote artists and Bahrain’s art and culture scene, demonstrating our commitment, especially toward the youth. We invest heavily in Bahraini youth empowerment through our various programs and prepare them to take on roles and opportunities for growth, and development.

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Our sponsorship embodies our commitment to enrich Bahrain’s community life by connecting the public with contemporary art and artists in addition to highlighting the power of art to express themselves in the artistic and cultural environment. We would like to thank both Areej and Bader on introducing this innovative concept and we wish both every success with the exhibition.”

Commenting on the exhibition, both Areej Rajab and Bader Al Ruwaihi have said, “The exhibition is a rare artistic fusion between the art of drawing and poetry writing and would have been impossible to be arranged without the generosity of our sponsors. We are extremely thankful to Zain Bahrain for their support, who have enabled us to open our program to a much larger audience in Bahrain.” 

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