Press Release.
YOU app, the fastest growing last-mile company is set to launch the biggest multi-vertical delivery platform in the Kingdom of Bahrain in March of this year. The app has successfully achieved a major milestone by carrying out the prelaunch app testing campaign which will include 10,000 participants selected locally to test the application, starting in the last week of February, 2022.
YOU app is an online human-centered platform that focuses on fulfilling the daily essentials of an individual. The platform aims to tackle emotional, rational, social and free-will needs by creating convenience, reducing pain-points and addressing mobility constraints.
The app will provide various multi-vertical offerings such as Food & Beverages, Health & Beauty, Fashion, Lifestyle, Grocery and Flowers. With a capital of BHD 1.5 million and a team comprising of young and talented Bahraini professionals, YOU app is owned by WeDeliver, a joint-stock company closed owned by Bahraini and GCC investors.
Ahead of the launch of the anticipated app, Dr. Adel Hubail, Founder and Chief Executive Officer of YOU app said: “It is extremely exciting to launch YOU app to the public and help create a platform that’s fully focused on their needs and preferences. Following years of research and development, YOU app provides users with a platform which will enable e-commerce in the Kingdom to reach its full potential.
With YOU app, we will be the first platform in the country to provide a catering feature which enables caterers to increase their exposure and boost their customer reach on our platform. We also continue to support our partners through constantly identifying market needs and pain-points, proactive planning, and by maintaining a close relationship with our community. I would also like to personally thank Tamkeen, the Ministry of Industry, Commerce & Tourism and the Ministry of Labour and Social Development for their unconditional support of YOU app”.
In addition, YOU app Chief Operating Officer Ms. Noor Al Saati stated: “With YOU app, we aim to create satisfaction and harmony among our stakeholders and provide more convenient solutions and better services than the current market to our users.
We support our business partners by developing more innovative tools, supporting local businesses and helping businesses build better relationships with customers. Our premium delivery fleet will incorporate Bahraini drivers and trained riders that can deliver to all areas of Bahrain safely and securely without compromising the freshness or quality of the orders.
Commenting on YOU app’s strategic priorities, Ms. Al Saati further stated: “We are aligned with the Kingdom’s initiatives and projects to boost the digital economy by investing in emergent technologies to support YOU app. Moreover, in line with the Kingdom’s National Development Strategy for Vision 2030, YOU app is committed to providing priority employment opportunities for Bahraini nationals and by providing equal growth opportunities for women and men.
With the support of the Ministry of Labour and Social Development and Tamkeen, we currently hold a %85 Bahrainization rating and we are working towards further growing this number in the near future.”
YOU app will be available to the general public from the first week of March through Apple App Store and Google Play. Business owners such as restaurants, pharmacies, fashion brands, local designers and others are encouraged to join YOU app to capitalize on their customer reach.