Womena launches ‘Womentum’ podcast hosted by Chefaa Co-Founders

Press Release.

AUGUST 11TH, 2021 – CAIRO: Womena is excited to announce the launch of its new podcast Womentum, bringing the stories of women founders to the fore and exploring the professional and personal challenges of startup life.

Womentum, known widely as Womena’s flagship accelerator and docu-series, is now taking on the podcasting world. The show is hosted by two of the strongest Womentum Alumni Doaa Aref and Rasha Rady, the best friends and powerhouse co-founders of Chefaa, one of the fastest growing health-tech startups in the region.

This podcast is a Womena production in partnership with the International Finance Corporation, who is dedicated to supporting female tech founders from across MENA.

“In 2019, we were chosen as one of eight startups for the accelerator run by Womena for female-founded tech startups in the region, and the program had a strong focus on media, storytelling and highlighting the stories of female founders,” Doaa and Rasha say. “It’s a full circle moment for us and we’re happy to be hosting and helping spotlight the powerful stories of female founders.”

Womena is a media company that highlights the stories of female changemakers from the region, bringing their voices to a global audience through videos, podcasts, articles and photography. 

In Womentum the podcast, Rasha and Doaa dive into MENA’s entrepreneurship space, speaking to their fellow entrepreneurs to discuss their personal journeys and insights about the opportunities and challenges faced by female founders in a diverse range of industries across the region.

They tackle essential questions including what was at stake when they began, if they ever felt like quitting, and what made them continue and get back up? The show discusses a range of topics, from what sustainable growth looks like for startups to how founders take care of their mental health.

“We have been working on ways to expand the impact we created with the accelerator to a wider community and audience, and we believe in the power of female-focused storytelling to inspire change and create role models,” says Amira Salah-Ahmed, Womena’s chief media officer and executive producer on the podcast. “Womentum Podcast for us is a convergence of many of our core values, and the fact that it is hosted by successful alumni of the accelerator is a testament to the community Womena has built over the years.”

By bringing new life to Womentum through the medium of podcasting, Womena continues these essential conversations through solutions-driven and documentary-style storytelling to inspire and inform the next generation of women entrepreneurs.

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