Just months after launching operations in Bahrain, UK-based Adsertor has teamed up with several Ministries and universities in Bahrain to set up an educational training program that will see 20 talented Bahraini students undergo training in Data Science and Analytics in the UK. The technology firm plans to invest $2.7 million (BHD 1 million) in human capital to nurture local Bahraini talent as the next generation of Data Scientists. 

The training program, hosted in the United Kingdom, will allow 20 Bahraini students to attend a vocational course where they will be learning the latest techniques in data application with a specific focus on smart algorithms. The students will also be provided with employment opportunities with Adsertor and work with the company’s technologies.

Currently set up in Bahrain FinTech Bay, the largest financial technology hub in the Middle East and North Africa. Adsertor provides their clients with a data analytics platform that consolidates and simplifies a company’s data into one system. Adsertor’s core operations are focused on delivering digital services to both the FinTech and wider business community and works with government entities on their digital transformation projects. 

The Bahrain Economic Development Board was instrumental in attracting Adsertor to establish its regional base in Bahrain as part of the government’s diversification plans to create a digital economy – a competitive information communications and technology hub that is already home to a growing number of tech-based start-ups.

Mazen Alhilli, Director of Investor Relations & Government Affairs at Bahrain Economic Development Board, said: “Adsertor’s investment is yet another vote of confidence in the country’s education and technology strategies that will equip the next generation with the skills needed to succeed in the modern, digital workplace.” 

He added: “Bahrain is developing an ecosystem which will enable the best possible operating environment for disruptive companies like Asdertor. Training and upskilling our workforce lies at the heart of this and we are making great strides in developing the Kingdom’s human capital.”  

Bahrain has successfully built a vibrant regional startup ecosystem that is attracting the attention of global investors, accelerators, and incubators. It currently ranks on top of global ICT readiness indices, including first in the GCC by the World Economic Forum, largely due to Bahrain’s strong track record of public service and regulatory reform.

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Adsertor’s experience in developing technology around artificial intelligence and building business intelligence solutions for companies and government entities is core to Bahrain’s plans to enhance its digital offering. The close of 2018 saw Adsertor forming partnerships and implementing its technology within a number of ministries and businesses within the Kingdom, with 2019 being a year of significant potential across Bahrain’s governmental and commercial sectors.

Speaking about the next stage in its strategy, Timothy Roberts, the Chairman and Founder of Adsertor, said: “The training of young Bahrainis is key to our success, as it will ensure we can rapidly deploy our technology to a broad range of clients. The ability to build a sustainable business is what attracted us to Bahrain in the first place and we look forward to working even more closely with local and regional partners to bring new technologies to market in the near future.” 

Last year, Adsertor embarked on the setup of its regional presence with the launch of Adsertor 2.0 at the Bahrain International eGovernment Forum & IT Expo, where the Chairman and Founder Mr. Timothy Roberts addressed delegates on General Data Protection and Regulations and its implications on businesses. Adsertor is the only platform of its kind in Bahrain that is GDPR compliant and supports businesses in increasing customer acquisition and retention, building customer engagement and maximising return on investment. 

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