With an active small and medium-sized (SMB) advertiser base that has significantly grown since the start of the year, Twitter is launching its self-serve ads platform in MENA today for SMBs by offering a new payment method via credit cards, to more effectively reach their target audiences on Twitter in Arabic without the need for a minimum spend or investment.

Since the beta rollout in December, SMBs and independent agencies in MENA have used Twitter’s creative, targeting and measurement tools to accomplish a range of business goals – from building brand awareness to driving direct response actions such as website clicks, video views and mobile app installs. In addition, objective-based campaigns and pricing have enabled SMBs to only pay for actions that align with their marketing objectives, ensuring that their campaigns drive the highest possible ROI.

Benjamin Ampen, Managing Director, MENA, Twitter, said, “As a result of the recent beta rollout, we’ve seen a significant increase in ad investments on Twitter by SMBs and independent agencies, reaching the highest ever peak in Q1 2019.” He continued, “Through these ad formats, SMBs can now connect, in Arabic, with Twitter’s most valuable asset; the most valuable audiences when they’re most receptive.”

SMBs and independent agencies in MENA will now have Arabic self-help resources and materials online, and in certain cases dedicated Arabic support channels.

 “Twitter advertising allowed us to get 52% more potential students to sign up. It is a huge success compared to other social media channels we have used,” said Mirvatt Ellawand, Webmaster and Digital Marketer, Fahad Bin Sultan University @fbsuniversity.

How Twitter’s Self-Serve Ads Work:

  • Define your campaign goals

Once your Twitter Ads account is up and running, it’s time to define your campaign goals. There are five results a campaign can affect once you reach your target audience: website clicks, Tweet impressions, Tweet engagements, followers and app installs.  You can also take your campaigns to the next level with the latest Twitter promoted video solutions, that would enable you to tell a rich and interactive brand story within the timeline, from Promoted Video formats to Video Website Cards.

  • Reach your target audience

When you advertise on Twitter, you can use our robust targeting capabilities to get your business in front of specific audiences, whether you want to reach a niche group or connect with people around the world. For example, event targeting allows you to target people engaging with live moments on Twitter, such as a national day. Combined with our other powerful targeting types such as language, genderinterest and keywords among others, you can be sure you’re targeting the right users at the right time.

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  • Track and analyze your results in real time

With audience analytics, campaign analytics, and the ability to optimize campaigns at scale, Twitter’s tools make it easy to measure your results. The audience insights dashboard helps you discover valuable insights about your followers, the people who have engaged with your organic Tweets, while you can also compare your followers with different personas, demographics, interests, and consumer behaviors to see how your brand measures up.  Your campaign dashboard allows you to track your impressions, results and cost-per-result across all your different campaign objectives.

SMBs and independent agencies in the MENA region can learn more about getting started, best practices for Twitter advertising and can create an account by visiting business.twitter.com/en.html.

On a global front, Twitter has launched a new podcast “Character Count” for self-serve advertisers that highlights some of Twitter’s most interesting advertising stories. It will be available on Apple Podcasts, Google Play, Spotify and Stitcher.

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