This company did not just receive funding, but it also just recently launched its own Growth Management Platform (GMP). Can you guess who it is?
It’s a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei. Rings a bell yet? It’s Insider.
Insider was also listed as one of the 100 Hottest Startups by WIRED Magazine and has also won the Red Herring Top 100 Europe in 2017. In addition, CrunchBase has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside of the US.
Insider helps world leading brands grow beyond the speed of its customer expectations. It is trusted by over 300 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Dominos, McDonald’s, Avon and CNN.
The new platform, GMP will help marketers create more intelligence interactions with their customers by providing them access to the most relevant content on their preferred channels, which will deliver fuss-free experiences. Moreover, the platform offers digital marketers a full range of features in terms of growth, from acquisition to activation, retention, and revenue. GMP is powered by deep AI and Machine Learning capabilities, and through it, Insider will be delivering real-time insights and personalization across the web, mobile web, mobile app, and ad channels.
Hande Cilingir, CEO, and Co-founder of Insider commented on the new platform saying: “Delivering a personalized experience to each and every customer at scale increasingly requires robust AI and machine learning technologies.”
According to Hande, they built the first integrated Growth Management Platform in order to provide digital marketers with a holistic end-to-end capability across the entire growth funnel, from customer Acquisition to Activation, Retention, and Revenue. “Our aim is to make it easier for digital marketers to take a leading role in driving revenue, growth and loyalty in their organizations. Above all, our mission is to help brands deliver relevant and delightful experiences that are mindful of their customers’ attention and time,” she added.
The new platform has been backed by an $11 million fund raised through a Series B round led by Sequoia India who has also partnered with some of the fastest-growing startups across India and Southeast Asia, including Tokopedia, Go Jek, Carousell, Byju’s and Zomato. Other firms who participated in the round include Wamda Capital and Dogan Group.
“We were impressed with Insider’s AI platform, and the profound impact on their customer’s key metrics: lower customer acquisition costs, higher retention, faster growth. These customers quickly started to use more and more products from the Insider platform. That has put Insider on a fast growth trajectory, especially in Asia,” said Pieter Kemps, Principal at Sequoia India (Singapore) Pte Ltd.
Insider will use this investment to expand within Asia, where there’s an exceptionally strong demand.