Faylasof, a Jordanian-based startup just raised an undisclosed amount of seed investment from Financial Horizon Group, a Saudi investment firm, and AdamTech.
Faylasof, an online bookstore that sells Arabic & English books, was founded back in 2015 by Mohammed Zatara. The startup ships worldwide, but mainly focuses on the Middle East.
The online platform has a variety of features that make shopping for books a whole lot easier. One of them is that it offers different payment options – customers can even pay in cash on delivery! According to the founder Mohammed Zatar, what differentiates Faylasof from other platforms is that it does not hold any inventory.
“We are the first online bookstore in the region that offers direct integration with the publishers which results in seamless orders for great customer experience,” Mohammed said.
So far Faylasof has served more than 150,000 customers in the region, and they have more than 1 million book titles available on their platform.
Mohammed says that with the new investment, the startup is planning on using that investment to acquire more published and customers.