Tamkeen Acting Chief Executive and Board Chairman HE Shaikh Mohammed bin Essa Al Khalifa officially inaugurated Tamkeen’s Customer Service Centre at Sitra Mall. The ceremony was attended by Tamkeen’s executive team, Board members, as well as a number of officials and media representatives.
The new centre is the latest initiative to further enhance its direct communication channels with customers and services. It is Tamkeen’s fourth such centre, having already opened similar dedicated centres in Bait Al-Tijjar, Seef Mall, and most recently Enma Mall in Riffa.
Commenting on the opening, HE Shaikh Mohammed bin Essa Al Khalifa said, “Boosting our service network through strategically located centres in all of Bahrain’s governorates is an integral component of our strategic plan which emphasises results, quality, and customer service. We look forward to opening more such centres in other locations around the kingdom in the next few months.”
HE Shaikh Mohammed bin Essa Al Khalifa further added that expanding its customer service centre network reflects Tamkeen’s drive to establish new customer service paradigms, noting that each centre has been fully equipped to serve as one-stop-shops to cater to customer requirements more smoothly and efficiently. This includes programme information, registration, eligibility criteria, required documentation, as well as guidance to the programmes that best serve customer interests and objectives.
Regular working hours at Tamkeen’s new customer service centre will be from 8.00 am to 4:00 pm.
Furthermore, HE Shaikh Mohammed bin Essa Al Khalifa stated, “As the private sector’s chief partner towards prosperity within the national economic strategy framework, Tamkeen consistently monitors changing market dynamics in order to anticipate and address its ever-changing needs, with a focus on achieving long-term sustainable results.”
As part of that objective, HE Shaikh Mohammed bin Essa Al Khalifa said that a series of in-depth studies will be commissioned in Quarter 4 of this year and early next year which will outline the current market landscape and gaps therein. Other studies planned include a number of feasibility and impact assessment studies on proposed and completed programmes.
The various direct outreach initiatives conducted by Tamkeen through available channels and means has been a key factor behind the increase in the number of customer contacts. These initiatives include being present at off-site events, launching the community engagement initiative, and selecting local representatives at the grassroots community level, in addition to further developing the existing customer contact centre in the near future.
From 2012 to Q2 of 2014, the number of visits made by the Customer Engagement and Support and other Tamkeen officials to social and professional organisations reached around 400 visits which were attended by more than 12,000 people. The team also attended more than 800 business meetings with private and public sector organisations over that span.
