Startup MGZN

Saudi’s Foodics raises $4 million in Pre-Series B investment round and plans on evolving its system

Foodics, a Saudi cloud-based point-of-sale system for F&B business raised $4 million in a Pre-Series B investment from Riyad Taqnia Fund (RTF), Kuwait-based Faith Capital, and Riyadh-based Tech Invest Com and Naseel Holding. The $4M of new funding now doubles Foodics’ original investment to $8M. 

With the new funds raised, the startup is planning to develop an all-in-one POS system with a payment processing device optimized specifically for retailers. Foodics also plans on offering its current iOS software on the Web-Version and Android too, and to also evolve its software and hardware portfolio to invite new types of sellers. 

For the first time in Saudi Arabia and the GCC, a local company will provide a full POS solution with Payment terminal, which is designed to be fully integrated with every type of business. Foodics plans to make the innovative device fast, simple and secure in order to help corporate users better focus on their businesses.

Foodics’ new strategy towards Fintech will continuously deliver a new level of innovation to its clients, as well as aligns with the Saudi Government’s Vision2030 to encourage digital transformation in all sectors and to support achieving a cashless society. The Company’s initiative with the payment solution will be targeting the Saudi market, GCC and beyond. Foodics received acceptance to the SAMA Sandbox and is eligible to provide an all-in-one POS solution, facilitating the payment service to Foodics clients.

The Foodics terminal will allow users to easily key in a sale, quickly accept any form of payment and print receipts, all from the convenience of one device. The seamless solution will first be introduced to the Saudi market and, later, rolled out to the rest of the Middle East. 

The latest funding round paves the way for Foodics to launch a point-of-sale app for retailers. The custom-built and expanded product features will allow retailers to instantly sync their items, stock, prices, and data over online and offline channels. The retail point-of-sale app will also help intuitively manage orders for both online and brick-and-mortar stores. Now not only F&B businesses but also all retailers, from dry cleaners and florists to clothing stores, will be able to use Foodics with its new vertical point-of-sale app.

Foodics co-founder and CEO, Ahmad Alzaini, believes that the Company’s plans for 2020 are the start of a snowball effect. “We’re excited to launch all our new products as it means we’ll be serving more sellers and growing robust software. We’re always going to proactively reach out to businesses as their changing needs are our inspiration.”

Senior Manager at Riyad TAQNIA Fund and Foodics Board Member, Qusai Alsaif, commented. “Foodics today is a major player in the market as it successfully managed to surpass its clients’ expectations. This is our second investment in Foodics and it marks a strong believe in the company future. We are particularly excited to support the Company’s new FinTech initiative and leverage expertise in the area”.

The pre-Series B $4M funding round closed in May, 2019, is backed by one of Foodics’ initial Series A investors – Saudi VC fund Riyad TAQNIA Fund (RTF). That initial investment round in September 2017, helped scale Foodics into 17 new markets and launch its Marketplace, a platform that offers users integrations with third-party apps through the Foodics open API.

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