Oasis500, Amman-based accelerator and seed investor last week announced their partial exit from Little Thinking Minds – a Jordanian EdTech startup that creates educational, yet entertaining Arabic content for kids.
Little Thinking Minds was initially founded by Rama Kayyali and Lamia Tabbaa in 2004 when they realized that there’s a lack of engaging Arabic educational products for their children. Salwa Katkhuda, later on, joined as Partner and Head of Strategy and Growth in 2016.
The company targets school-aged children (4-12 years) with the aim of improving their learning outcomes, advance their skills and increase their social and cultural connectedness in the Middle East and North Africa (MENA).
Speaking about the exit, Rama Kayyali says, “We’re very proud to have been a success story for Oasis500 and certainly joining their accelerator was a turning point for us. Now in our growth phase, we plan to expand our product portfolio as well as empowering our product platforms with data tools and analytics that will improve student learning journeys and their outcomes. We wish to capitalize on our strong traction, perfect the user journey in terms of learning outcomes and user experience, and become the educational platform and partner of choice across the region.”
Luma Fawaz, CEO of Oasis500 commented on the investment saying: “Our objective as an early stage investor in startups is to sell shares in these companies after reaching a certain level of growth that usually takes a seven-year period.” She adds that Oasis500’s first investment fund was established in 2011 and has already matured where they started selling their shares in the companies that are now in their growth stage.
“An epitome of ambition, perseverance and dedication, “Little Thinking Minds” and the great team behind it are an inspiration to all Jordanian startups. You make us proud,” concludes Luma Fawaz.