A new strategic communication consultancy, Ventana Gulf, started last January operating in Manama, Bahrain, with a mission to support corporations and other entities in Bahrain and the wider region to fulfil their growing communication requirements.
With an international team of professionals located in the UK, North America and Bahrain, Ventana offers various communication and public relations services at a strategic level, thus helping organisations institutionalize their communication efforts, facilitate the achievement of business objectives and build stronger relations with stakeholders.
The Company’s key services include strategic communication advice, media relations and training, crisis communication support, investor relations, and employee engagement.
Since its establishment, and despite the difficult business environment resulting from the global spread of Coronavirus, Ventana has managed to make its mark in Bahrain. The company has built its social media channels, completed its branding guidelines and its relationship managers started meeting with potential clients in various business sectors.
After a publicity campaign in the local media and on Linked In, in addition to the Company’s own social media channels, Ventana has managed to build good relations with a number of clients in the Kingdom.
“Clients are looking for a trusted and prompt service. This is one of our competitive advantages,” said Abdulla Naneesh, Managing Director. “In the past three months, we have managed to help draft annual report material for a couple of leading banks and issue press release on behalf of other organizations. We have also produced opinion pieces and editorial material for clients.”
Abdulla Naneesh is a seasoned professional who has previously worked with international public relations firms and leading financial institutions such as Bank ABC and Gulf International Bank, where he managed global communication activities and branding projects.
Key elements must be taken into consideration when starting a new business, Naneesh says. These points include building the right team, using relevant technology platforms, building communication channels, and running effective publicity campaigns among the target audience. Building trust in the new enterprise is crucial for success.
While the current COVID 19 crisis has had tremendous pressure on companies, especially small ones, it brings with it opportunities. Companies must maintain continuous communication with their customers and find new ways to deliver products and services, utilising new technologies when possible. Communicating your safety measures and business continuity capabilities becomes of utmost importance during crises, explains Naneesh.
“Communication is a key management function that is taken very seriously by successful organisations. Business strategies can be at risk if not communicated effectively, especially with employees. Also, corporate brands and reputations that are built over many years can be negatively impacted if communication fails, especially when organizations face difficulties. Therefore, having clear communication strategies, internally and externally, and being prepared to deal fast with difficulties in the social media age becomes imperative,” he explained.