Press Release.
The National Bank of Bahrain (NBB) has announced the launch of its latest digital solution, ‘Points’, a loyalty rewards platform for customers, with special rewards, offers and campaigns as part of a personalised, engaging lifestyle experience. The recent addition to NBB’s value-added services provides various business partners with an ecosystem that enables them to extend their products and services with ease.
Building on its commitment towards customer centricity, ‘Points’ is customised to provide users with an automated rewards system in line with the bank’s digital strategy to connect to its customers through state-of-the-art technologies resulting in an enhanced and rewarding banking experience.
Using the same login credentials as NBB’s Digital Banking channels, NBB customers can download ‘Points’ through iOS and Android mobile applications giving them quick and easy access to the loyalty programme. The bank has introduced a new redemption mechanism to the market as the platform provides customers with opportunities to participate in regular donations, raffles, redeem their points to air miles and receive instant cashback on their credit or prepaid cards.
Customers who utilise the ‘Points’ platform earn valuable rewards on their financial and non-financial transactions. Users are entitled to a wide range of redeeming rewards, including, converting their points into instant cashback to their cards, Air Miles, purchasing raffle tickets using their earned points, and making use of various promotional offers with NBB’s partners across multiple lifestyle options tailored to the customer’s interest.
Commenting on the launch, Subah Al Zayani, Chief Executive Retail Banking at NBB, said: “We are extremely pleased to announce the launch of ‘Points’, our new lifestyle digital rewards platform, and the first of its kind in the banking sector. Throughout our digitisation journey, NBB has kept its customers at the forefront of its business operations by introducing the latest digital products to suit their lifestyle needs.
The platform will also enable our corporate and SME clients to benefit from the solution by promoting their products and offering our customers unique added-value incentives at their convenience, positioning NBB as their preferred partner.”
“NBB looks forward to delivering exceptional experiences based on individual engagements. We are empowering our customers, allowing them to redeem their points using their preferred redemption options at different outlets. Additionally, ‘Points’ will allow donations as part of our commitment to ESG, enabling our philanthropist customers to donate to the organisations of their choice,” he added.
Omar Al Adhami, Head of Retail Digital Banking at NBB, stated: “We are excited to launch the first phase of this unique digital solution to better cater to our customers’ needs. ‘Points’ allows us the flexibility of rewarding our customers through various earning activities, such as their credit, prepaid and virtual card usage, updating their profiles, and completing surveys, alongside other rewards based on their financial and non-financial activities, for instance, receiving points on their birthdays and other personalized occasions.
Our customers will also be able to participate in year-long raffles and win the grand prize of a car, and many other exciting prizes throughout the year.”
Ensuring customer experience excellence, customers will enrol to “Points” using their NBB Digital Banking credentials and enable fingerprint and facial recognition for faster and more secure login.
“Our business partners can register to Points through the partner’s portal, where they can provide NBB customers with different rewards and offers and manage them at their convenience.” he added.
Everyone is invited to join in the launch event taking place between May 19th & May 23rd, at Bahrain City Centre. Individuals are welcome to experience five days of family fun, where they will have the opportunity to play and win a number of exciting prizes.
NBB continues to improve its customer service by adopting the latest trends in the FinTech space, in line with the bank’s promise of being closer to its customers. The bank’s latest robust digital ecosystem comes hand-in-hand with NBB’s commitment towards continuous digital innovation in an evolving fast-paced digital world.
The new loyalty system is the latest addition to complement the recently launched digital platform, which aims to enhance the overall digital experience of NBB’s customers.