Extended reality (XR) is an umbrella term used for virtual reality (VR) and augmented reality (AR). It debuted mainly in entertainment systems and gaming but has rapidly gained importance in healthcare.

The Arab Health conference is the biggest in the Middle East and North African (MENA) region. It is among the five biggest healthcare conferences in the world. It attracts about 55,000 attendees from 159 countries, which make it a leading platform to engage, network and discover the latest trends in healthcare.

For the upcoming event of 2020, the conference has the central theme of the fourth industrial revolution. Recognizing how vital VR and Ai will be in providing healthcare, Arab Health is providing a platform for discussion.

“The Extended Reality (Cross-Reality) market was valued at USD 27.0 billion in 2018 and is projected to increase rapidly to USD 393 billion by 2025, report MRFR analyses.”

Immersive experiences bring hopes to patients and have been popularized under the labels of #VRforGood and #VRforImpact. Arab Health has identified this trend and is bringing together world experts to exchange ideas in intelligent connectivity which will permeate into telemedicine, virtual healthcare, and assistance.

Not ones to restrict their theme to theory, Arab Health has partnered with Munfarid to provide immersive experiences. This Bahrain-based innovation company is just three years old but has achieved tremendous success in this short time.

“In the Arab Health conference in 2020, Munfarid will provide immersive solutions to attendees, allowing them to experience personally how transformative technology can be.”

Munfarid is a very multifaceted company, branching outwards into science, technology, education, and healthcare. However, healthcare remains an issue close to the heart for Dr. Sana Farid, who is a Co-Founder at Munfarid. A pioneering woman, she has set an example for women in the MENA region by becoming an incredibly successful entrepreneur. She firmly believes that XR has touched people’s lives positively.

“…Healthcare professionals are able to help patients with better treatment outcomes during painful and/or anxious situations. This approach enables them to improve the overall patient experience and a better quality of life.” – Dr Sana Farid

Dr. Sana has brought XR to children as well as the elderly through distraction therapy, meditation and wellness and immersive programs. These have been received with great appreciation.

Dr. Sana’s ambitions fast-tracked her career to the position of Co-President of the VRARA’s MENA chapter. This association unites global innovators to collaborate. Today, Dr. Sana is an integral part of the association.

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Munfarid has greatly benefitted from her expertise, as she brings technology to everyone and transforms their life. Munfarid now has expanded its horizons to work with some big names such as Huawei and HP at the GITEX Technology Week in 2019. With these partners, the focus is on fostering positive change in education and healthcare through immersive technology.

Arab Health has chosen Munfarid as the immersive solutions partner because the company has demonstrated consistent efforts and has been delivering credible partnerships. Through these, Munfarid is carving a niche in the world and making itself the go-to brand in the immersive healthcare sector.

It is fast emerging as a beacon of pride in the MENA region, inspiring other companies to innovate and collaborate on ideas that boost long-term entrepreneurship and strengthen the economy.

This new year, see for yourself how ideas are translated into reality. Come, experience the transformative power of immersive technology at Arab Health 2020! 

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