Microsoft just released its Dynamics 365 Business Central, an all-in-one solution that’s aimed at empowering UAE’s fast-growing SME segment, with the aim to streamline their financials and business processes, and at the same time improve customer interactions and make better decisions with integrated intelligence.
The Business Central is designed for SMEs that have outgrown their basic accounting software and are ready to connect its business across functions, processes, and disciplines. It’s basically an all-in-one business management solution that allows SMEs to connect back-office systems with business processes.
In addition, the Business Central allows owners to standardize and integrate their entire organization’s business processes, including sales, finance, human resources, operations, logistics, and marketing to function as one.
The solution, unlike other traditional ERP solutions, is deeply integrated with Office 365 and includes built-in intelligence, which makes it easy to use and helps innovators to make smarter business decisions, leading to a competitive edge and accelerated growth.
According to Maureen Mansour-Khoury, Senior Product Marketing Manager, Dynamics 365, Microsoft Middle East & Africa, legacy systems for growing businesses often can’t keep up with markets that in continual flux, as it can get expensive. “Dynamics 365 Business Central brings people, processes, and data together, so you can manage your business end to end,” she said.
Through this solution SMEs will be able to automate and secure their supply chains and to optimize inventory levels, by using the built-in intelligence to predict when and what to replenish. Sales teams can sell smarter and improve customer service, delivering value at each touch point.
Maureen stated that Microsoft’s mission is to help every individual and organization to achieve more. “For an SME operating in the intensely demanding Gulf market, Business Central can form the hub of a digital transformation strategy that will set you apart from your peers, allowing you to engage customers, empower employees, optimize operations and reinvent your entire business model,” she said.