Press Release.
Lumofy, an integrated Learning Experience platform that helps organizations diagnose, curate, engage and track corporates’ human capital competencies, launched exclusively its new learning platform during “Lumofy’s New Horizon Event” under the Patronage and attendance of His Excellency Mr. Ayman bin Tawfiq Al-Moayed, Youth and Sports Affairs Minister and Chairman of Hope Fund.
Lumofy also announced its partnership with one of the world’s largest providers of training content for employees and professionals, the U.S. company “Open Sesame,” during the event at Brinc Batelco IoT in Manama attended by a significant number of entrepreneurs and investors in Bahrain. This partnership will enable the two parties to collaborate and expand their online markets in the field of e-learning courses and training resources.
Mr. Ahmed Faraj, founder, and CEO of Lumofy, stated that the company achieved remarkable traction after receiving investment finance worth half a million dollars from Al-Amal Projects, a division of the Hope Fund, representing around 25% of the company’s value. He also announced that Lumofy has grown by 140% in the last four months and extended his thanks to His Excellency the minister and all partners and supporters.
“This new learning platform will enable Lumofy to expand its market share in Bahrain and the countries in the region where it currently operates: Saudi Arabia, the United Arab Emirates, Kuwait, and Oman, as well as sign more training contracts with major government and private companies and institutions. We expect to boost the number of trainees on our platform by about ten times and expand to new countries during 2022.” According to Mr. Faraj.
Mr. Mahdi Tounsi, Regional Director for Europe, Middle East and Africa for OpenSesame, said: “We sought to identify a partner capable of creating training content that would ideally use an online training platform, and we met with a lot of companies who offer training content in Arabic, but only a few fulfilled our quality criteria. Lumofy offers the best content in Arabic, as well as the capacity to tackle the obstacles that many of our clients encounter in refining skills along with digital transformation.
We look forward to this partnership to spread training content in the best possible way in Bahrain and around the region, so that we may achieve greater success.”
Mr. Mahmood Malik, Lumofy’s Co-founder and Chief Experience Officer, for his part, explained the company’s new business model, which includes designing more learning materials, providing distinguished training that meets the exact needs of each employee, and ensuring the sustainability of the training process in businesses of various activities and sizes. He added that Lumofy employs a unique technology to tackle the challenges that many large corporations confront, which is to provide employees with targeted training according to their individual needs.
Founded in 2020, Lumofy helps organizations deploy the competency-based learning platform to map competencies, assess skills, accelerate personal development, and align the learning and development with the organization’s strategic priorities. Lumofy offers a data-backed digital learning platform with a unique methodology and approved scientific approach that resonates with the new world of work.