LAFFAZ to host a virtual event on ‘The Future FinTech in MENA’ powered by Microsoft for Startups MEA and Co-Powered by Andra PR


Press Release.

August 2020 (Manama, Bahrain)Andra Public Relations; a Bahrain-based niche public relations firm with a prime focus on Financial Technology is a strategic partner for an upcoming virtual event focused on the future of FinTech in MENA. The event will be held on Wednesday, September 9th, hosted by LAFFAZ Media and Powered by Microsoft for Startups MEA. The virtual session is free to attend and is part of the #LAFFAZLIVE online event series which aims to cover topics that matter to the startup ecosystem, whilst onboarding leaders and experts across various domains of the startup ecosystem.

The speaker lineup will feature various fintech domain leaders to discuss the challenges, Innovation and Opportunities in the Fintech domain of the MENA region. Speakers include Zeid Husban, CEO of POSRocket; Hosam Arab, CEO of Tabby; Kevin Kilty, CEO of Hubpay; Mohammad El Saadi, CEO of Mamo Pay; and Mohamed Wefati, CEO of MIZA Financial Services.

The webinar will be moderated by Roberto Croci, the Managing Director of Microsoft for Startups MEA. Roberto previously served as the Regional Head, Google Marketing Platforms – EMEA Emerging Markets (Middle East, Turkey, Russia, Africa). He has been awarded and nominated twice in Google for “Best Coaching Manager” and “Best Googler Inspiring Hero”.

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The FinTech space has witnessed huge growth in the MENA region both in 2019 and in the first half of 2020. Even in times of COVID-19, Fintech domain topped in terms of the number of VC funding deals happening across the MENA region. The event will discuss crucial topics centered on the emergence and acceleration of concepts like: Buy Now, Pay Later; Digital Lending; e-Wallets; Point-Of-Sale enablers, Banking-as-a-service (BaaS) and more. The event sessions include:

  • “Buy Now, Pay Later” – Hottest trend in the MENA Fintech space 
  • Open Banking and Banking-as-a-Service (BaaS) – Bypassing risk factors
  • Cloud-based Point-of-Sale – The need of the hour
  • Fintechs making money-transfer a breeze

To register for the event, free of cost over here.

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