Tamatem, a distributor of mobile games, recently announced a $5 million investment and a strategic partnership with MSA Novo. MSA Novo is the emerging markets investing arm of MSA Capital, a mature markets-focused company that has made sector-leading investments in healthcare, enterprise, and consumer verticals in Greater China, the United States, and Europe.
Ben Harburg, Managing Partner of MSA Novo, spoke about the Tamatem investment. “Emerging markets are witnessing the explosive growth of mobile gaming, just as we experienced in China. Tamatem has positioned itself as the leading development and distribution platform for gaming in the Middle East, a region with some of the most compelling user characteristics globally, notably average revenue per user and daily time spent online. MSA has deep connectivity to the Chinese gaming ecosystem and global developers.
We will work with Tamatem to forge strategic partnerships with gaming majors to accelerate the company’s development work, as well as attract top franchises to the region for localisation and optimisation. We are proud to partner with one of the flagship technology companies in Jordan as we endeavor to provide global best practices and connectivity to accelerate the development of the local entrepreneurial ecosystem.”
Tamatem intends to increase its industry expansion efforts and expand its personnel. They are also establishing a greater footprint in China, collaborating with a number of Chinese game developers to deliver the best mobile games to the Arabic-speaking market.
Tamatem Games’ CEO and Founder, Hussam Hammo, stated: “We are very happy to partner with MSA Novo. This partnership is a great testament to the massive potential of the MENA mobile games market. We look forward to expanding the ever-growing mobile games ecosystem and taking it to the next level.”