Gulf Business Machines (GBM) is adopting LinkedIn‘s Sale Navigator tool, which enables salespeople to access the professional network in order to find and build relationship with customers and other prospects through social selling. In a nutshell, GBM gets to strengthen the relationship between its business and its customers.
So what does this collaboration mean? Well, the sales navigator is expected to strengthen GBM’s brand through providing its sales team with insights on their target audience. Additionally, it helps the sales department to connect with various decision makers and network with them to seal business deals.
Kevin Jones, Vice President of Software Solutions at GBM said: ““LinkedIn has changed the nature of how we connect on a professional level. LinkedIn Sales Navigator takes this one step further and helps us convert these relationships into business opportunities. We are excited to be the first regional IT company to partner with LinkedIn to adopt the concept of social selling through Sales Navigator. This is aligned with GBM’s goal to innovate and change the way we do business as a company. We also expect that this will be the direction which the regional IT industry will head in the near future.”
For more information about the partnership, read here.