Omooma, an online maternity content creator and provider based in the UAE, has received $2.5M in investment from E20 Investment LTD.
From the first menstrual cycle to parenting to menopause and all in between, the Omooma platform provides access to a stream of at-your-pace learning on motherhood-related courses that provide professional advice and information on a variety of concerns and questions.
The Omooma platform allows users to read content at their own pace and convenience in total privacy or with close friends or family to spark thoughtful conversation. Co-Founder and CEO of Omooma, Romain Ollivier, said: “Omooma’s educational content equips young Arab women with the knowledge and critical information they need throughout their motherhood journey, from the comfort of their home. It helps women better deal with topics that they are embarrassed to discuss with family and friends and prefer to receive from a professional. In addition, the platform also enhances the volume of professionally curated and created science-based Arabic content available online.”
Omooma provides Arab women with access to a collection of in-depth blogs and top-notch video courses with credible guidance from a team of Arab medical, lifestyle, financial, and wellness specialists from across the region. Obstetrician-gynecologists, endocrinologists, paediatric dentists, dermatologists, lactation consultants, psychomotors, nutritionists, psychologists, midwives, doulas, music doctors, sleep consultants, physiotherapists, financial advisors, yoga instructors, beauticians, and fashion consultants are among the experts on the startup’s expert lineup.
Pierre Gillet, Co-Founder of Omooma, shared his thoughts. “Omooma isn’t only relevant to pregnant women or young mothers. It is also appealing to parents of teenagers who want to understand the changes to their children’s bodies. It will also feature parenting courses not just for babies but also for bigger kids, young adults and so on. We want to be the go-to platform when it comes to motherhood and parenting topics.”
The startup intends to make its top-notch maternity video classes available to hospitals, clinics, and doctors as well as companies and organizations that would like to benefit their female clients or staff. By the end of 2022, Omooma additionally plans to increase the number of specialists and paid clients. Omooma Co-Founder Charles Dalle stated the following.
“In addition to the educational content, Omooma will also act as a community for Arab women who want to exchange ideas, get answers and raise queries regarding conception, pregnancy, labour, baby care, motherhood and any other aspect of their health and lifestyle impacted by the birth of a baby. Members of the community get access to live webinars hosted by field experts to discuss the various topics related to motherhood in the Arab world.”