The Walt Disney Company MENA has collaborated with UAE-based firm and ‘startup’ Forever Rose London for the release of its classic film Beauty and the Beast, which will be screened across the region starting on March 15.
The partnership will include the sale of the startup’s Bella Rose, a natural rose that is deemed to live forever. Derived from the mineral volcanic soils of Ecuador, the Bella Rose features petals that grow up to ten times thicker and five times larger than any other blooms available on the market. Without the need for water or sunlight, the roses retain their natural beauty forever when protected in the glass dome, according to the brand. The Bella Rose is priced at $299 and includes a mini version, The Bella Mini, priced at $199.
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