Careem, a car booking service in the Middle East is integrating facial recognition into its application. It has already signed a contract with Digital Barries, which is a security service provider traded on the London Stock Exchange, to use its biometric facial recognition technology.
The new feature basically uses the camera in the driver’s phone to match their identity registered within the company’s records, that links drivers to their cars. According to Careem’s co-founder Magnus Olsson, he believes that the facial recognition will make ride-hailing safer.
“When customers rely on a ride-hailing service or any other mode of transportation to go from point A to point B, they are also placing their trust on the service provider for their safety and security,” he said.
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