Zain Bahrain, the most innovative telecom operator in the Kingdom, has recently been awarded the “Middle East Customer Experience Program of The Year” and “Best Customer Experience Brand Strategy” as part of the Middle East CX 2015 Conference, held by Insights in Dubai, UAE.

The annual Customer Experience (CX) conference represented from a wide range of industries encompassing Finance, Telecom, IT, Utilities, Education and Motors, focused on how to drive real customer experience programs backed by the latest thinking and experience of a multitude of international Customer Experience experts in attendance.

A new Middle East CX Executive Council was also created and given the responsibility of investigation and development of adapting many Customer Experience concepts to the Middle East business environment. The event also witnessed awards of the first Insights Middle East Customer Experience Awards 2015 accolades, which were scored by a panel of internationally renowned CX experts who determined the awards based on truly objective and evidence based submissions. In particular, the judges sought to uncover innovation, engineered from reliable business data and how companies Customer Experience program was designed to deliver a differentiated customer experience to its customers.

“Zain Bahrain continuously strives to provide best in class customer experience to all its customers. We have launched a series of customer experience initiatives including a complete revamp of our Zain experience stores, introduction of Smart Desk and a new Customer Visit Management system, launch of real time monitoring system to actively seek and measure customer feedback across multiple touch points which are then translated into real time actions by our team,” commented Mohammed Zainalabedin General Manager of Zain Bahrain.

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We have also introduced new self-service methods such as Zain mobile application and e-shop which will further provide added convenience, empowerment and delight to our customers in their interactions with us.” he further added.

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