In the world of big data, businesses are under a lot of pressure to focus on data-driven strategies. But design influences customer impressions just as much, if not more, because great design tells a story, and stories allow customers to understand what your business is all about.
Bahrain-based creative design agency, Muharraqi Design, was founded by Mohammed Al-Khazana and Hala Al-Musaifer all the way back in 2006 (Time doesn’t sound real, does it?) and they specialize in visual identity, social media management, web design and development. Mohammed and Hala have been pursuing their passion for graphic design through prints and Arabic calligraphy, and the decision to create their own art rather than simply consume it came easily.
A very admirable thing to note is their undeterred belief in asking ‘Why not?’ questions, which always seems to pay off at the end to deliver answers they would’ve otherwise not discovered. The agency consists of a dream team made of graphic designers, marketers, photographers, and videographers. All of them come together to deliver their 110%!
We asked Mohammed what makes Muharraqi Design exceptional from the rest of the creative agencies in Bahrain, and they didn’t disappoint. “Many creative agencies claim that they think outside the box, but we are the only ones who proudly think inside the box! As we ensure giving our client the solution that is compatible with their brand after connecting all the dots.” Unique answer, right?
Muharraqi Design is named after the city, and that’s a very deliberate, conscious choice and the reason for it is simply how much Muharraq inspires them. “The reason behind choosing this name is to disseminate Muharraq’s culture through our work to the world! We strongly believe culture is spread from one person to another, and we love to express it through the projects we work on.” They shared.
The city’s history (particularly the old souq), culture and calligraphy is more than just part of their identity, they also pose as a symbol of muse for them.
With 16 years of experience in the market, the founders have observed so many trends introduced to the market of graphic design. “We have noticed that there are more followers than leaders on the scene. Numerous businesses are content with stepping in the same path of a successful business.”
The reality of some designs turning into cliches because they’re repeated and overused suggests the lack of creativity, while some trends can completely miss the mark and add nothing to the value of the business, in terms of capturing the essence of their identity or marketing the product.
“The industry is more than capable and open to new concepts, ideas, and trends! Our purpose is to help businesses and startups to market themselves by providing them with various services like visual identity, packaging design, prints design, social media management, photography, videography, and website design & development.” Muharraqi Design’s team believe in love at first sight, meaning they’ll make sure your audience loves your business from first glance, and we have no reason to doubt them!
With a beautiful, wide range of captivating designs, it’s hard to think of anything but ‘unforgettable’ and ‘unique’ when you scroll through website or social media. Their designs come in various forms of simplicity, elegance and sometimes, whimsical. It’s true what they say, a picture is worth a thousand words.
When asked about their methods to approaching their projects, they answered with: “A mix of structured and spontaneous, nevertheless, there are certain stages we go through in each project from brainstorming, searching, sketching, and trying hundreds of versions, but we still believe in eureka moments!” Don’t they seem like the most fun team ever?
While Muharraqi Design is already fulfilling their goal of changing the world, their passion is unstoppable and nowhere near coming to a pause. “We aim to be trend-setters in the market by raising awareness, taking initiative to new ideas, and challenging the status quo. At the humanistic level, we aim to leave a valuable and unforgettable message on each collaboration, a message that can impact, influence, and inspire!” Motivating words from a motivating team!
Well, That’s Muharraqi Design for you, an agency full of passion-driven creatives adamant on turning their vision (and yours) into reality! Let us know what you think, get in touch with us on our social media platforms through Instagram, Twitter, Facebook, and LinkedIn. We’d love to hear from you!