Startup MGZN

Quality is not enough!

We all believe in quality. We buy the best things our money can afford and ask for other people’s recommendations before buying. But we as business people misunderstand quality. Of course, we still have to build quality...

Your Website’s Checklist: Ethics

Being ethical is a full-time job better than any other. If many are being unethical, the rest start doing the same. In turn, society puts itself in a situation where it becomes an acceptable norm to be unethical. That’s...

When stingy becomes stylish!

When it comes to business financing, some may have a trust fund. Some can take out a substantial loan. Others may not be so lucky. This is when the business term of “bootstrapping” comes into play. Bootstrapping is...

Bahrain: A broken system!

I went to a “consultative meeting” between government bodies and affected citizens of Bahrain last month, and I left feeling disgusted and angry. Not because the will to help wasn’t there, nor because people weren’t...

Simply, a brand name!

I wish it was that simple. A brand name like Coca Cola was positioned and named as a headache relief medicine, yet it is now a refreshment drink and the most successful brand on earth (ok, we can argue that another...