Startup MGZN

Brand Nation: It’s Who We Are

Adrift in a sea of options? Choose wisely! Here’s how to create and establish your unique brand without falling victim to the most common pitfalls.  Like it or not, we are a nation driven by brands. They affect where we...

Why I love failure

I just ran for the Bahrain Chamber of Commerce board of directors and didn’t make it. I failed. I must admit that the first few hours really stung, although many people told me that the risks were high, and that I...

Audio Branding (Why do you need it?)

“A brand goes beyond a logo, and is the vehicle in which the essence of a company can be expressed in any touch-point customers, stakeholder and the general public interact with.” Branding: it has been a buzz word in...

Good Brand, Bad Brand

Revealing facts behind what makes a good brand even if it looked bad, Or makes it bad even if it looked good. There was a time when businesses in Bahrain primarily used the owners’ name/family name as their brand name...