Startup MGZN

How to Choose Your Brand Ambassador

Ever wondered what is Messi doing eating KFC on TV? Or why Nancy Ajram appears wearing Damas jewelry? Brand ambassadors can help your business, too.  A brand ambassador is a known personality employed by an organization...

The magic word is Culture

“A successful culture guarantees a great population in a great nation. Do we have a great culture? If not, can we build one”  Who is more successful, the school-educated or the street smart? It’s a classic question with...

Global Downsizing: Correction & Gain

Economic downturn got you down? Think there’s no upside? Look further for the hidden benefits. If there’s one lesson that investment bankers have learned from the economic crisis, it’s that nothing lasts forever. Sure...