Startup MGZN

B2B Marketing: in a Nutshell

Want the specifics on B2B marketing? Read on for all the details. Time to get on board! Consumer power is internally combustive. It’s a crazy, competitive world, and many entrepreneurs are steering away from the...

Why the Label?

Ever been called out as a feminist—as if it were some kind of negative term? Here’s why I think we should dispense with it altogether. I recently gave a talk alongside four other speakers at a new event series called...

Are You Driving Away Customers?

It may be for the best. Unless you’re a really good fit, it’s probably wise to part ways—right now. Sound crazy? Read on.  Opportunity cost is defined as the loss of potential gain from other alternatives when a single...

Compete or Complete?

The marketplace is a battlefield, and you have two choices: to either compete with the enemy, or make allies! I always talk about marketing strategies and how to choose the right one in order to beat the competition. At...

Too Many Competitors? Stand Out.

Creating a unique, original, highly desirable product isn’t really that difficult. It just takes a bit of thought and planning. Follow these key techniques to elevate your product in the minds of customers. I always...