Zain Bahrain in talks with Bahrain Deaf Society to lead further inclusivity initiatives

Press Release.

Zain Bahrain, the leading Mobile Broadband network operator in the Kingdom, met with representatives of the Bahrain Deaf Society to bring its internal focus to impairment diversity and expand its service reach to all segments of society in order to instill an inclusive company culture. Zain Bahrain discussed a possible long term and sustainable partnership with the society and further explored opportunities to support the segments with impairments in order to make the Zain brand more accessible to all. The company will continue its efforts towards executing the latest programs aimed at achieving customer satisfaction, in addition to introducing the most recent services to maintain its position in the Bahrain market. 

Zain Bahrain’s strategic direction toward an inclusive culture proves its leadership not only in the telecom domain, but also in its social sensitivity and focus on inclusion. As part of its corporate social responsibility program, and in the hope to inspire others, Zain Bahrain has announced its target to train some of its employees to learn sign language in order to further serve all members of the public in the best way possible.

Zain is among the first telecom providers in the region to have established a ‘Diversity and Inclusion’ office, as an indication of how seriously the company views uplifting its entire workforce and benefiting society. The company believes that its people are its greatest single differentiator, and as such takes pride in its ongoing efforts to support and empower its employees and continues to adapt and foster a diverse and inclusive workforce and position the company as a catalyst for change.

Commenting on the successful meeting, Sheikh Abdulla bin Khalid Al Khalifa, Director, Communications & Investor Relations at Zain Bahrain said, “As a leading network operator we cater to all segments; and people with impairment remain a significant and contributing sector of our society. We have embedded sustainability and meaningful connectivity in every aspect of our business.”

He further added, “The meeting with Bahrain Deaf Society is a step further to showcase our long term responsibility and dedication towards becoming an inclusive organization.  After all, at Zain Bahrain all our customers are equal and come to us for services, and it’s our responsibility to equip and train our employees accordingly. The initiative to train some of our employees to become sign language competent highlights our commitment to provide the best services to customers with accessibility needs, a welcoming attitude in addition to supporting them with a seamless mobile experience.”

Fatema Haider, Manager, Sustainability & Inclusivity said, “A strong desire to help is at the heart of all our customer service interactions. We embrace this opportunity with the Bahrain Deaf Society to foster an environment where all our customers with impairment feel empowered. We believe that an inclusive culture is not only restricted to Zain Bahrain but also extends to our customers and stakeholders.

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We want our customers to have a sense of belonging when they interact with our service teams and for that it is highly essential for our staff to be adequately trained in visual interactive language. Zain Bahrain is undoubtedly on a journey to becoming advocates for inclusion and this has to start with training in the respective field in order to deliver exceptional service to all our customers.”

Commenting on meeting the Zain Bahrain team, Mr Aqeel Ali, President of the Bahrain Deaf Society commented, “People with different communication needs should be given equal importance and we are glad that Zain Bahrain is taking initiatives and has developed protocols to provide training to ensure the customer service employees know how to communicate to people with impairment. We constantly thrive to provide equal opportunities to the impaired in Bahrain and I would like to extend our thanks and appreciation to Zain Bahrain for the inclusive service culture and an environment extended to their needs.”

Zain Bahrain is dedicated to consistently working towards developing the mobile telecommunications ecosystem centered on a vision of inclusive development that leads to socio-economic growth, aligning to the UN’s Sustainable Development Goals of leaving no one behind.

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