This 23-person startup raised $10 million using these 21 slides

Front is a three-year-old startup that makes an app designed to help manage your team inboxes. It lets you handle messages from alias emails, Twitter feeds, or Facebook messages, all in one place.

In May, Front raised $10 million in series A funding led by VC firm Social Capital. Two months later, Front CEO Mathilde Collin wrote a blog post to share the slide deck she used to raise the money.

With Mathilde’s permission, we’re publishing the entire slide deck here to show how Silicon Valley startups typically pitch their investors. The slides are brief and straight to the point, and worth a look for any startup seeking investment.

The deck starts with Front’s company vision — in one simple sentence.

the-deck-starts-with-fronts-company-vision-in-one-simple-sentence

The next slide shows the problem it’s trying to solve.

the-next-slide-shows-the-problem-its-trying-to-solve

And then explains how it could be fixed.

and-then-explains-how-it-could-be-fixed

Here’s a list of its competitors.

heres-a-list-of-its-competitors

Some data that shows Front’s strength.

some-data-that-shows-fronts-strength

A list of big name customers to boost its credibility.

a-list-of-big-name-customers-to-boost-its-credibility

A testimonial page helps too.

a-testimonial-page-helps-too

More data that clearly shows Front’s growth.

more-data-that-clearly-shows-fronts-growth

Low churn means customers are not leaving your product. Data proves customers are finding Front useful.

low-churn-means-customers-are-not-leaving-your-product-data-proves-customers-are-finding-front-useful

Now diving a little deeper into the business…

now-diving-a-little-deeper-into-the-business

This shows Front is very product-centric. More than half of the company is on the engineering side, and the product is designed to be easy to use.

this-shows-front-is-very-product-centric-more-than-half-of-the-company-is-on-the-engineering-side-and-the-product-is-designed-to-be-easy-to-use

The majority of Front’s initial sales comes through word-of-mouth. It also uses a mix of sales and marketing to draw more customers.

the-majority-of-fronts-initial-sales-comes-through-word-of-mouth-it-also-uses-a-mix-of-sales-and-marketing-to-draw-more-customers

And once those customers start using Front (“land”), they buy other services (“expand”) as well.

and-once-those-customers-start-using-front-land-they-buy-other-services-expand-as-well

The company’s being smart with its cash and is on track to become profitable in 5 months.

the-companys-being-smart-with-its-cash-and-is-on-track-to-become-profitable-in-5-months

Now on to why the company needs to raise money…

now-on-to-why-the-company-needs-to-raise-money

Smart leadership team.

smart-leadership-team

Clear future product roadmap.

clear-future-product-roadmap

Financial growth.

financial-growth

Funding history.

funding-history

Future opportunity = Slack for external communications.

future-opportunity-slack-for-external-communications

Thanks!

thanks

Source: businessinsider.com

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