Social commerce startup Zbooni closes their latest funding round raising $1.1 million

Dubai-based startup Zbooni just announced that they have closed their latest funding round of $1.1 million raised from Chalhoub Group and B&Y Venture Partners.

Zbooni was launched in 2017 with the aim to assist companies to boost their sales via their chat commerce app, which integrates WhatsApp, Instagram, and Facebook. The app was developed by an in-house team and then paired to payment gateway Payfort. They’ve also recently added Stripe as a payment gateway option.

According to Ramy Assaf, CEO of Zbooni, nowadays business is increasingly done through WhatsApp and social media services such as Instagram and Facebook and that these channels are basically the modern version of shop windows that showcase products and services.

“Zbooni connects merchants with customers while providing an easy way to make payments. We see strong demand from businesses in the UAE for this service, with the transaction volumes consistently growing at above 30 percent month-on-month. Transacting millions of dirhams of sales every month was a key milestone for us as the business continues to expand,” Ramy shares.

He adds that the app was specifically developed to assist traders, merchants, and retailers to sell digitally, in addition to offering a convenient method for checkout to their customers.

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