JustClean, the GCC’s leading laundry technology company, announced their joint campaign with Careem, the #1 ride-hailing app in the greater MENA region.

Careem and JustClean, both focusing on convenience to their users are not only disrupting offline industries but aim to offer services to a new generation of users who are growing more accustomed to the integration of technology in their daily lives. “Just as passenger mobility was revolutionized by Careem, JustClean is revolutionizing the traditional way of doing laundry. With this collaboration, clients who have long understood the importance of personal convenience will expand this understanding to how they do their laundry,” says Athbi Al Enezi Co-founder and Managing Partner of JustClean.

Commenting on the occasion is Khaled Nuseibeh, General Manager of Careem GCC: “At Careem we value partnerships that offer customers convenience and simplifies their day to day needs. We are always seeking opportunities where technology is used as a platform to deliver significant values and we aim to do so through this partnership”.

This offering represents a new era for JustClean, as it looks to further expand regionally with operations in several locations around the GCC including Kuwait, UAE, Bahrain, and launching in KSA and Qatar in the upcoming months, strategically positioning the business as the leading B2B and B2C solution within the cleaning sector.  “It’s important to us all at JustClean that we continue to align ourselves with trendsetters in the regional startup scene, and this joint campaign confirms our dedication to that,” says Nouri Al-Enezi, Co-founder and Managing Partner of JustClean.

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Athbi Al Enezi, Co-founder and Managing Partner of JustClean, adds “Both JustClean and Careem have clients who consider themselves pioneers of new consumer technology adoption. Careem has done a great job engaging this core audience and we intend to do the same by working together on this campaign.” GCC tech companies are increasingly raising the bar, creating a hotbed for entrepreneurial activity and with this arrangement JustClean places themselves at the epicenter of the movement.


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