Press Release.
Bahrain Car Parks Company (Amakin) B.S.C. a key player in the parking management and real estate sector and a publicly- listed company on the Bahrain Bourse (Trading code: CPARK), reveals its new brand Amakin, in accordance with the company’s new strategic direction, paving the way for next generation mobility. Amakin will shape the new parking industry in the region and unlock new opportunities through the use of leading-edge technologies.
The new brand builds upon Bahrain Car Park’s 40 year old pioneering legacy, and mission to create a seamless parking ecosystem, in line with its 5-year ambitious strategy, which was approved in 2020 to drive economic growth. Amakin will redefine the mobility journey for residents and visitors, by creating new in-demand experiences in parking spaces across the Kingdom.
This signifies the company’s bold move to push the borders of the industry in line with its vision to be the preferred mobility integrator in the region. Amakin provides seamless parking experiences embedded with smart parking solutions such as mobile payments, which is a key component of its digital transformation strategy.
The 5-year new strategic plan involves the development of a holistic seamless mobility plan that includes new innovative mobility hubs integrated with a diverse suite of mobility services and smart amenities, one-stop-shops, increased efficient spaces for parking with contactless payment systems, workstations, entertainment spots and much more.
Chairman of Bahrain Car Parks Company, Amin Alarrayed said, “This is a transformative time for the industry fueled by the demand for seamless experiences and sustainable solutions. The future of parking is digital, interactive, and experiential. All our efforts and decisions are tied to one purpose, which is to enhance the way people move.
Parking spaces can serve as community hubs and can be converted into dynamic spots to shape a smart future, which also contributes to the development of the Kingdom’s smart city initiatives. I look forward to this new journey, and what it will bring to the mobility space in the Kingdom.”
The CEO of Bahrain Car Parks Company, Tariq Aljowder, also commented on the brand reveal, “Parking experiences is the next aspect of modern life, and it’s our role to enhance the mobility ecosystem to create consistent, user centric and economical parking experiences for consumers.
Amakin is the answer to this shift, which requires new thinking, ventures, and key collaborations. Our five-year digital transformation plan will create value in the mobility space, by embedding new and exciting initiatives and intelligent solutions to create parking experiences like never before.”