The Arabian Business Community (ABC) Bahrain has announced today that it reached a record number of corporate referrals to businesses on its Bahrain database in 2017 – 1 million. Ronnie Middleton, the Al Hilal Group Managing Director, commented that the site generated over one million visits to companies included in the database. Over 1,000 users are looking for information on a daily basis, added Middleton.
He also explained that the information portal has already generated 34% more inquiries for businesses in Bahrain this year. The team expected that this figure would increase by a further 25% by the end of the year.
Since its launch in 2014, ABC Bahrain has been part of Al Hilal Group’s portfolio of connected, interactive marketing databases that cover the GCC region. Now, three years later, it accounted for 33% of the traffic of all 14 editions of the business community. As a result, the number of companies applying for ABC premium membership has increased dramatically. Middleton pointed out that among the premium partners and community members were international banks, telecom operators, hotels, hospitals, car dealers, and other businesses ranging from security services to foreign exchange.
For the amount of BD6 a day, the members take advantage of the ongoing marketing initiatives to keep their organization’s leading position in its niche. The ABC staff executes database positioning campaigns and use print, digital media, as well as social media platforms to offer diverse marketing services. In addition to that, each month the members receive a referral statistics report and information about the e-mail marketing and social media campaigns. Shortly, ABC Bahrain will also launch some market-oriented modules to offer more marketing options to its members.
Middleton commented:
These additional promotional platforms will provide our clients with significantly enhanced and free advertising facilities as part of their membership. Today, ABC Bahrain represents the most exciting marketing initiative in the Kingdom providing economical and cost-effective adverting for any company doing business in the Bahrain market.