If you’ve experienced Shop Bahrain this year, you already know it’s a blast. But what about the companies, craftspeople, and startups gracing the event? We wanted to give you an inside look at their motivations for participating—because who knows? Next year, it could be you.
Shop Bahrain is an epic, month-long shopping experience that’s fun and super-accessible to Bahrainis and tourists alike. Bored with walking while you shop? You can skate, instead. Want to add a little luck and suspense to your experience? Shop to automatically win scratch tickets, or register to win four amazing raffles. Just want to eat or be entertained? You can do that, too. There’s even a family-friendly carnival to delight kids of all ages.
The fun and games aren’t limited to just shoppers. Vendors at Shop Bahrain are also seeing massive benefits to participation. We talked with four of them to give you an idea of the unparalleled advantages exclusive to this event.
THE NAZIH GROUP
Nazih Trading, part of the Nazih Group, now has five shops in Bahrain, and is the leading hair and beauty company in the MENA region. Makram Alrammah, Country Manager for Nazih, is excited about Shop Bahrain and the fact that his company can “be a part of a festival that attracts residents and visitors, helping to promote Bahrain—and, of course, our business.” Alrammah says benefits will include the addition of new customers, the company’s ability to receive more visitors than ever before, and the promotion of Bahrain as “a business and shopping destination for all.” Nazih staff members are engaging the public at the time of this writing, and they’re noticing an incredible response to their presence at Shop Bahrain. It’s no wonder—at the largest event of its kind in Bahrain, they are poised for greater exposure than ever before!
CAKES & BAKES
Cakes & Bakes, which started in April 2011 with just one branch in Riffa, quickly became known for their quality cakes—always unique in taste and presentation. Cakes & Bakes is renowned for their unique, super fresh, custom-made theme cakes, catered to birthdays, graduations, receptions, weddings, baby showers, and all happy events.
“We had heard a lot of good publicity about Shop Bahrain, and wanted to try it out this year. Its extremely attractive offers, uncommon among cake shops, represent a great reward for our loyal customers. For this festival, we are offering a 20% discount on all theme cakes.”
IT IS ALWAYS GOOD TO PARTICIPATE IN CAMPAIGNS OF THIS SIZE, ESPECIALLY SINCE THE EVENT IS BEING ADVERTISED NATIONWIDE.
Through Shop Bahrain, Cakes & Bakes hopes to increase awareness of their brand and bring in new customers from around the Kingdom. They are aware that the campaign will reach neighboring countries in the GCC, and see it as an excellent opportunity to get their name out to Saudi customers, as well.
“It is always good to participate in campaigns of this size, especially since the event is being advertised nationwide. Customers get value-added benefits from the promotions, as well as hundreds of gifts and prizes. Everybody wins.”
MIDWAY
Midway, a retail division of Ali Rashid Al Amin Co., was established in 1962. The supermarket chain constantly seeks to provide the best possible value to their customers. By emphasizing service and a family-friendly image over price, Midway is now the most rapidly-expanding supermarket chain in Bahrain, with eight retail outlets spread across the Kingdom.
Midway expects Shop Bahrain to greatly benefit their customers, and hopes to add to their customer base while attracting many curious shoppers. They anticipate that Shop Bahrain will offer “an accurate, consistent, and complete approach, promoting goodwill and public image.”
MOBILIA UNO
Mobilia Uno, the number-one furniture and accessories provider in the region, delights in the pursuit of the trendy and unique, and believes that the journey can be as wonderful as the destination. They’ve got it all figured out! Mobilia Uno specializes in “luxurious bespoke interiors that exceed their clients’ dreams.” The team at Mobilia Uno loves to travel, and they cherish good design, comfort, and classic and modern lifestyles. And they mingle—a lot. Let’s hear what they have to say.
“Shop Bahrain came right to our doorstep this year with a request to participate. Their audience is not just the Kingdom of Bahrain, but the GCC as a whole. We discovered that the event complements our goals as a business. We are proud to be a gold member of this great event.”
THE BEST THING ABOUT SHOP BAHRAIN IS ONCE YOU CALL FOR FURTHER MATERIALS AND ASSISTANCE, THEY COME RIGHT TO YOU, OFFERING YOU UNEXPECTED OPPORTUNITIES (LIKE THIS INTERVIEW) TO MARKET YOUR BRAND IN THE BEST WAY POSSIBLE.
Mobilia Uno believes that Bahrain stands to gain a lot of business-related exposure. “Investors are out there searching for where to invest, tourists are out looking for attractive sites to visit, and many other classes of people around the world are constantly are looking for suitable shopping and leisure locations. Shop Bahrain, in the long run, will help Bahrain as a whole through massive and continuous publicity.”
Mobilia Uno team members are excited and deeply engaged in the festival. “The best thing about Shop Bahrain is once you call for further materials and assistance, they come right to you, offering you unexpected opportunities (like this interview) to market your brand in the best way possible.”